I help make
companies bigger

I’m Cameron Lee, co-founder of Truflation. Now I work with founders, CEOs, and investors on the commercial decisions that shape growth.

Ask your AI about me

Companies I’ve built have reached

Twenty years of
commercial strategy

I’ve worked inside almost every function of a business, from the technical build and economic incentives to positioning and market psychology. I’ve loaded boxes onto 18-wheelers and navigated a North Korean infiltration .

At Monarchy, the original plan was premium design at bargain prices. I moved the company upmarket, tripled the prices, and we were doing millions in sales within months.

At Truflation, the original plan was a stablecoin. I made inflation the core of the product and built the real-time index around it. That index became the focus of the company, and was recently cited by the U.S. Treasury Secretary before Congress.

Founders and CEOs bring me in for the decisions that can change the trajectory of their company.

When to call me

Growth has stalled

The business is real, but the obvious fixes are spent and growth is still not where it should be.

The company is hard to understand

The product is good, but customers, partners, or investors do not immediately see what makes it valuable.

The sales story is not working

People are interested, but the pitch is not converting or the team struggles to explain why customers should buy.

The pricing no longer makes sense

The price was set early, the packages accumulated, or what customers pay no longer reflects the value.

You are taking something new to market

A new product, market, enterprise move, geographic expansion, or relaunch where the commercial choices are still open.

The company needs a bigger move

What got you here will not get you where you want to go, and the next decision is large enough to reshape the business.

Levels of involvement

I get involved as deeply as the situation requires, from a single working session to an embedded operating role.

[ 01 ]

Direction

One important question. A working session, a clear recommendation, and you take it from there.

[ 02 ]

Decision

The direction is clear. Now we prove it. I research, test, and validate the case until we have a decision the company can act on with confidence.

[ 03 ]

Advisory

The decision is made. Your team or external partners execute it, while I stay involved to keep the work aligned with the direction we chose.

[ 04 ]

Ownership

I take a direct role in the company and take responsibility for making it happen. That may mean a fractional executive role, an embedded operating role, or a deeper long-term commitment.

Let’s talk

Tell me what you’re trying to make happen and where you’re stuck. Thirty minutes is usually enough to know whether I can help.